Make a Statement That Reinforces Your Brand
This page may be your first impression on a potential customer. Take a look at your audience and their demographics. How can you use words, imagery, and or a video to impress visitors, inform them, get them excited about your services in a way that generates registrations?
Use Verbiage That Creates Value & Connects With Your Customers
Best Practices for Home Page Content:
Use this language to reinforce your brand messaging, establish urgency and influence visitors to become registrants. Use words and images that resonate with their needs.
The most effective content and imagery on Main Pages communicate the following information and answer the following questions:
- Who are you? What's your mission?
- What separates you from the competition?
- Why should people sign up for your services?
- What do people gain by being your customer?
- What people forgo by not being your customer?